Orly Nail Polish - Art Direction
I collaborated with the marketing team to create campaign imagery for Orly Nail Polish’s seasonal launches. As the in-house art director I oversaw the production from end-to-end, which included all pre-production: shot lists casting, backgrounds, location, and styling. I personally selected all the talent, including; the producer, models, photographers, & HMU artists. From there I provided art direction on set working closely with the production team to deliver a range of campaign assets for displays, ads, social, ooh, etc.