Creative Direction, Art Direction & Graphic Design
DIGITAL CAMPAIGN
CHALLENGE
To amplify awareness using a around the Apple ‘Back to School’ promo that offers students a free pair of wireless headphones when purchasing a Mac, iPad or iPhone.
SOLUTION
We capture the emotion of summer with a campaign that features Apple x Beats products working together, i.e. the perfect pair. Leveraging influencer talent we shot editorial and product imagery to create a digital campaign that consisted of a mini site, email marketing, social ads, as well as native IG content. We focused on two summer lifestyle moments, ‘Chilling on an LA Rooftop’ and ‘Rockaway Beach’.
SKILLS
Creative direction, campaign concept, on set art direction, social strategy, photo shoot planning and production oversight, UX design, digital/mobile ad design, typography, youth/street culture.