About

Sarah Zoraya is a multidisciplinary creative director working at the intersection of design, branding, and cultural experience. With two decades shaping visuals for luxury fashion houses, beauty and wellness brands, and music-driven events, her work carries a refined yet contemporary sensibility rooted in storytelling and style.

Her practice bridges graphic design with art direction, where clarity of concept meets an editorial point of view. From campaigns for Gucci, Dior, and Beats by Dre to boutique identities and packaging systems, her projects balance polish with cultural resonance. Drawing on her background in large-scale activations — including Coachella — she brings a perspective that extends beyond the page or screen into environments, sets, and experiences. Each project is approached as an editorial narrative: bold, precise, and culturally attuned.

She studied fine arts and photography at Pratt Institute in Brooklyn before earning a BFA in graphic design from the California College of Arts and Crafts in San Francisco in 2005. Today, she partners with agencies and brands seeking more than design execution — providing elevated creative leadership for campaigns, brand launches, and immersive experiences.

Based in Los Angeles, she works globally.